Grammar Update - October 2018

Dear Loves,

I'm delighted to bring you an update on what’s happening in the Grammar universe, and tell you about some exciting developments coming up in the next couple of months. 

Grammar pop up

Our pop up in May was extremely successful, and I loved being able to meet many of you in person and see you try on the new styles. We have received incredible feedback from those who attended the pop up and from those who wished they could have been there. One of the biggest pieces of feedback is that you love being able to see and try on the shirts in person. This led us to think: how can we make this easier?

Kahlo Collective Grammar

In conjunction (ha!), a Grammar friend and ambassador decided to open a store in Pound Ridge, New York called Kahlo Collective. We couldn't help but supply some shirts to see how they would do. The shirts did so well that we decided we had to start selling to stores. We are excited to be partnering with several independent boutiques throughout the country. I am so thrilled to be working with these amazing retailers and reaching more women with our message and beautiful shirts.

The next few months will see a new Grammar website with some gorgeous new photography that we're really excited about. We are designing a better, more intuitive and cohesive web experience, featuring our new campaign images. The campaign was shot in Venice, Italy over the summer by an incredibly talented young photographer Lily Cummings and the iconic, elegant Marie Sophie Wilson. I can’t wait for you to see it. We hope you'll love the photos as much as we do!

While we make these changes, there will only be a landing page up on our web address. Should you need anything, do not hesitate to reach out to me personally at

Thank you for your loyalty and support through these exciting transitions! Please let me know if you have any questions.


All my very best to you,

xo Althea