“A lot of musicians think they can do pop, and the ones who don’t succeed are the ones who don’t have the reverence, who think it’s just a dumb version of other music. You need to be awe-struck.” - LORDE


I remember the first time I learned about synesthesia during a painting class at the Rhode Island School of Design. I was studying Neuroscience at Brown, a fact that fascinated my painting professor as much as it annoyed my RISD classmates. The class was about color theory; one of our assignments for each class was to paint a small square the color of [fill in the blank with an abstract concept, e.g. self-portrait, your hometown]. One week the concept was “synesthesia.” Synesthesia is a delightful neurological phenomenon in which a misfiring in the brain causes input to a certain sense organ, the ears for example, to create sensation in another sensory modality, perhaps sight. 

white shirt collar fitting correction

A collar correction.

The pop wunderkind Lorde has sound-to-color synesthesia, meaning she sees colors when she hears sounds. Certain colors are matched to certain sounds; for Lorde, a song is also a painting. She describes the process of writing a song as if she is color correcting an image – she sees the song in the distance, and keeps modifying the song until it looks right. Though I am not a synesthete, this is my creative process. I have a vague sense of what I want, and I keep adjusting the product until it feels right. 

correction classic white button down shirt fitting

Making corrections to the classic shirt.

Product development for GRAMMAR has been a long and reverent process. As it turns out, good white shirts are so hard to find because they are very hard to make. The process involves iteratively making decisions and perfecting tiny details. It takes both vision and attention to minutia – the forest and the trees. My singular obsession for the past several months has been to design and create five perfect white shirts. In my quest for supreme focus and simplicity, I am launching with only women’s shirts (sorry guys!).

patternmaker fit model fitting classic white button down shirt

Me and the patternmaker, fitting the classic shirt on our fit model.

I’m now bringing you (back) into the process. Because I have reverence for your part in this company, I am launching a Kickstarter this summer and I need your help to make it a success. If you or someone you know is a woman who would like/wear a white shirt (that should be most of you!), please take five minutes to complete this survey, and/or send it to three people you know who might be interested. I want my community to be as involved as possible in GRAMMAR’s launch, and your feedback makes this a reality.


Thank you so much for your support so far, and I can’t wait to see you in GRAMMAR! 

samples white button down shirts

A rack of samples.

In case you are wondering, synesthesia is grey – any mixture of complementary colors.