GRAMMAR: the perfect white shirt collection

What can the perfect white shirt do for you?

We created GRAMMAR to help you make the decision of what to wear in the morning that much easier. When you don't know what to wear, the perfect white shirt is always appropriate no matter what your day has in store. We have been working for the past year to perfect the white shirt and bring you five different styles constructed by hand in NYC's legendary Garment District with organic cotton, offering effortless confidence. Read about the process in our blog.

Blog

Creating the perfect logo

We wanted our logo to convey the core idea of the brand: something classic and timeless with clever and clean details. We started with a classic Linotype font and added flourishes to the G's and R's to make it our own.

GRAMMAR

“My singular obsession has been to design and create a thoughtful collection of perfect white shirts. In my quest for supreme focus and simplicity, I am launching with only women’s shirts, but do have plans to expand to include men’s in the future.”

Althea Simons, Founder

POSITIVITY

PROCESS

“Good white shirts are so hard to find because they are very hard to make. The process involves perfecting tiny details. It takes both vision and attention to minutia.”

Althea Simons, Founder